Behavioural Economics and L&D/HR

Some thoughts –

i) if you ever get the chance to chew things over with Sukh then do. He’s a genuinely caring and smart guy. Double threat (but not threatening).

ii) if you need documentation handing at your org then why not opt for carrot rather than stick and to make it an even nicer carrot why don’t you help someone else too? Encourage people to complete your forms (if you must…) by giving money to a charity your org supports for every returned form then run a charity type barometer to measure progress (PS if you decide to do this please let me know, I don’t have my own org to play about with at the moment – I have, in the past, offset the carbon footprint of the forms)

iii) I’d build on the personalised text by talking about crowd behaviour/social proof – x% have attended so far this year. Also there’s an opportunity to utilise the fact we like to remain consistent to pledges/promises by asking people to highlight why they want to attend and what they want out of the course in writing when they sign up… It’s not a barrier – it’s potentially a sensible check.

Just ideas – always just ideas.